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Neeti Jaychander (Retd) has over 18 years of experience as a writer
and journalist. For over a decade, she was the Senior Regional
Editor (Southern India) at FEMINA, the country's oldest
and largest-selling lifestyle magazine. She has been the Editor
of ET Madras Plus, the erstwhile lifestyle supplement of The
Economic Times, and has authored books for children. She is a
writer with the Deccan Herald, Zenger News (the world's first
digitally native wire service) and teaches a journalism course at
the National Institute of Fashion Technology, Bengaluru.